With this year’s sales season just around the corner, Adobe has come up with six marketing patterns that are fueling e-commerce sales.

1. Artificial intelligence
Ai enables brands to learn more about consumers and provide communication based on their interests. For example, a listing can be edited by differentiating the placement of the product on the network. Another option is chatbots. According to a Hubspot report, nearly 50% of consumers prefer to communicate with sellers this way over any other contact method.

2, omni-channel management
During the purchase process, consumers use different channels and devices to compare products, sometimes even at the same time. For example, the beginning of a relationship with a brand can start with an advertisement on the Web, continue via email, and then purchase on the website and pick up in a physical store. The idea is to enhance everyone’s strengths and collectively deliver the best omnichannel experience.

3. Gamelike shopping experience
This approach makes consumers feel more engaged by turning the purchase process into a game where they are challenged to get discounts, free shipping, or promotions for their next purchase.

4. Virtual reality technology
When consumers buy products in the fields of interior decoration, household appliances, automobiles, machinery, art, furniture, science and technology, fashion, architecture and so on, they can choose and buy by virtual trying on clothes or viewing the simulation effect of furniture or decoration with the help of available technology.

5. Live shopping
This includes the use of streaming platforms or live streaming to market, promote or sell products and services. These live videos are complemented by features and tools such as user ratings and reviews to make shopping interactions more interesting for consumers.

6. New payment methods
These include using virtual credit cards, bank transfer payment apps and even using cryptocurrency. To sum up, the potential of e-commerce will continue to increase. In addition, a growing number of tools can provide consumers with a safe, trusting, and convenient consumption experience and improve their experience of buying at different times. For this reason, it is recommended that sellers gradually adapt and adjust their ability to remain competitive in a changing environment.