According to reports, SHEIN held the SHEIN pop -up shop in Spain’s most expensive shopping street Portal de L’àngel on Thursday 30 this Thursday. The pop -up shop has a venue of more than 1,000 square meters and will be opened to July 10.
Before 10 am on the day of the setting ceremony on June 30, hundreds of people have waited for the queue to enter. Most of the teams are young women, and they are loyal consumers of Shein. 5:30 has been waiting. Many people who line up in the store are disappointed with the experience in the store, because this pop -up store is more like a product display room. Consumers who come to visit can watch clothes, touch clothes or try clothes, but they cannot buy on the spot. If consumers want to buy the product, they must scan the QR code on the label and order online.
Although Spanish consumers who come to visit pop -up stores are generally disappointed because they cannot buy, this does not affect Spain consumers’ enthusiasm for Shein: the latest report shows that SHEIN’s usage in Spain has increased from 1.1% in 2019 to increase to increase to 2019 to increase to increase to 1.1% in 2019 to 3.4%in 2020 and 6.8%in 2021, SHEIN has surpassed Zalando in Germany in Spain (Zalando’s penetration rate was 6.5%last year), while Amazon was 12.2%. The total share of these three major e -commerce companies in Spain’s online fashion business is 38.7%, although there are great differences between them: Amazon and Zalando as an e -commerce platform, SHEIN is sold in D2C models. Kantar data shows that from April 2021 to April 2022, SHEIN’s sales in Spain increased by 96%.
Post time: Jul-04-2022