In the e -commerce industry, the category of fashion or electronic products is still the main sales force, especially the total revenue of electronic products in the world’s total e -commerce revenue has reached 50%, firmly occupying the first (data source: Statista). But if we analyze the categories of various product from the average unit price, the results are very different, and the number one product category is unexpected.
According to the data provided by ECOMMERCEDB, in the global e -commerce market, the average unit price is the highest unit price of furniture and appliances, which is $ 189. It is almost twice the second -ranking toys and DIY categories.
Among the online platforms that focus on furniture and appliances, the average unit price of HOMEDEPOT in 2021 is $ 243.7. Wayfair and IKEA followed, the average unit price was higher than the average level. The average unit price of Chinese brand Haier and Midea is significantly lower than the average, respectively, $ 114.7 and $ 117.8, respectively.
Post time: Sep-14-2022