E -commerce data analysis platform Triple Whale recently announced a data report. After analyzing the data of more than 5,000 online stores, I found that:
In the second quarter of this year, e -commerce sellers invested 29.9 million US dollars in the advertising business of the TIKTOK platform, an increase of 60.3%compared with the first quarter of this year. In the first half of this year, electronic sellers spent 48.4 million US dollars on TIKTOK promotion, an increase of 231%year -on -year. Tiktok’s advertising business has developed rapidly.
There are still a lot of gaps in TIKTOK and Facebook and Google ADS. Facebook is still the largest advertising service provider in e -commerce, reaching $ 377 million in the second quarter alone. However, compared with the first quarter of this year, it only increased by 5.6%. Google ADS also achieved strong growth in the second quarter, an increase of 20.5%over the first quarter, and advertising revenue reached US $ 118.9 million, ranking second.
Post time: Sep-16-2022