According to data from Statista Digital Market Outlook, China is the world’s largest e -commerce market. In 2021, the total net sales reached 1.37 trillion US dollars. Of course, China’s area and huge population are of course one of the main reasons for the e -commerce market. But when it is subdivided to personal consumers, China’s customer unit price is not the highest:
The average order value (AOV) refers to the average amount spent on personal purchase of consumers online. According to data, Americans are the most “generous” consumers in e -commerce, with the highest average consumption per order, $ 109, which is 16 US dollars higher than the global average. Following the United States is Japan, with an average consumption of $ 106 per order. Among countries collected samples, Canada and Germany are also higher than $ 93 a global average. AOVs of AOVs in Australia, South Korea, France, and China are lower than the global average. The average cost of buying Chinese online shopping users is $ 69, which is 24 US dollars lower than the average consumption of global online buyers. The US $ 47 of South African online buyers spend only about half of the global average on personal online shopping.
Of course, AOV does not show the frequency of online shopping. Chinese consumers may be placed three times a day, and the total consumption is more than American consumers who consume twice a week.
Post time: Sep-27-2022